About Us

Welcome to Elli Junior

At Elli Junior, we believe that exceptional customer service and dedication to providing a shopping experience filled with warmth, care, and motherly love is in our DNA. We are committed to upholding our values and ensuring that every customer who walks through our doors or visits our online store feels valued and cared for. 

We understand that becoming a parent is one of the most precious and life-changing experiences one can have. That's why we're here to support you every step of the way. We believe that every parent deserves to have access to the best products for their little ones, without compromising on quality or sustainability

As a mother, I know firsthand the love and care that goes into raising a child. That's why we've carefully curated a collection of products that not only meet our high standards of quality but are also environmentally conscious and sustainable. From the softest organic cotton onesies to the most innovative and eco-friendly feeding solutions, toys, interior, furniture, accessories, wear and footwear for babies and children always with a focus on functionality and innovation and consciousness in mind, we have everything you need to make your parenting journey a little bit easier and much more special.  


  • Al Jalila Childrens Hospital

    We have partnered with Al Jalila Hospital and 10% of all Elli junior Sales from Al Jalila Hospital will be given to treat the children.

  • "From our product to our charitable partnerships,
    eco awareness & Social responsibility are key values at the heart of everything we do"
    Elli Kasbi - Founder of Elli Junior


    We are thrilled to announce our newest partnership with Al Jalila Children's Specialty Hospital. It's an honour to be a member of a community and give back towards treating kids at the hospital. 

  • Rare Disease Day

    Elli Junior is passionate about supporting others and making the world a better place. Please reach out to us for any fundraising or charitable events.

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Our Community

  • Caring

    We are a caring company and we like to grow while we give back to the community and we have done several charity activations...

  • Charity Store

    ...but the biggest one was when we opened the first retail charity shop in Al Jalila Childrens hospital, where we gave 10% of the sales to treatment of children

    Jalila Childrens

    Blood Donation

  • Rare Disease Day

    We were also the main sponsors for the rare disease day at EXPO where we handed out 200 toys for children with rare diseases #rarediseaseday

  • Autism Awareness

    There are 240 million children with disabilities in the world. Many are invisible, stigmatized, hidden by their families and abandoned by their governments. We can’t change the world over a night but we can make a better future for the next generation, a kinder world, understanding, compassionate, loving and comfortable with disabilities the change starts with us!

    Did you know that Elli junior is the only retailer in the UAE that is certified with Ibcces we work hard to train staff and produce products according to the guidelines.


  • Breast Cancer

    We raise awareness about breast cancer since this is a topic thats close to our heart. Please see our 4 last breast cancer events:

    Galleries Lafayette

    Pink Caravan

    The Retreat Palm

    Elli Junior Supports

Welcome to Elli Junior, where sustainability meets style. We are committed to providing eco-friendly and sustainable products that are safe for your little ones and gentle on the planet. Our mission is to make a positive impact on the world by empowering mothers to make ethical consumption choices. Our products are made with the highest quality materials and designed with your child’s safety and comfort in mind. From organic cotton clothing to non-toxic toys, we have everything you need to give your child the best start in life. Join us on our journey to a better, more sustainable future for all of us.


Elli Kasbi 

CEO-Elli Junior