Fast & Free Shipping, Cash on Delivery and Free Gift Wrapping!


We love to hear our customers feedback. We need your feedback to bring in the brands/items you need to make your children's life a prettier place. 

At Elli Junior we strive to provide truly exceptional sales and service to all our customers. We are able to better serve your needs through customer feedback. We appreciate you taking the time out of your busy schedule to write your review.

Share your experience and we will feature you, use #ellijuniorreview to get featured and a chance to win items from us, we will choose 1 every month.

We really value your thoughts and feedback. Thank you!


Sassy Mama Dubai reviews our products
Swedish design for your littles

We’re big fans of Sweden. Yes, not only are 2 of our team members from this gorgeous place but so is Ikea, H&M, & Other Stories and all those fab Stig Laarson books too… plus heaps more.

And now there’s another reason to swoon over Sweden – with the introduction of Elli Junior to Dubai, a Swedish design company that creates functional and innovative baby products that live up to their motto of making “big differences for small people“.

These guys believe that the products we use in everyday baby life are more than simple necessities for an easier day. They tell us something about who we are. Their mission? To make those products we use in everyday baby life into stylish accessories – from pacifiers and pacifier clips, to strollers and stroller accessories – gorgeous! Check out their photo shoot with some of Dubai’s beautiful mummy bloggers and their cute little people and see for yourselves, mamas!


elodie details

Mother Fatima, 2 year old Lilly and baby Luna
Waffle blanket that Fatima is using on her baby girl Luna is AED 350
Gold pacifier that Fatima is using on her baby AED 205
Diaper bag bedouin stories, AED 890
Lilly is wearing the Backpack Mini Powder Pink AED 300

Dina Butti

Dina Butti is using our 100 % leather diaper bag that cost AED 1,490, her son Farris is using the Backpack Mini Graphic Grace

Baby Bib Golden wing and DOT

Baby Bib Golden wing and DOT AED 135

mother Taghred from arabianmum and baby Amelia

Mother Taghred from arabianmum and baby Amelia, baby Amelia with Backpack Mini Powder Pink AED 300

diaper bag DOT

Mother Alexia and baby Aileen, diaper bag DOT AED 890 and matching Backpack Mini DOT AED 300

About the diaper bags

Fashion and function, this is more than just a diaper bag. It is a statement! With the look and feel of a fashionable handbag, we are sure you will use it on all occasions. When caring for your little treasure or when caring for yourself. Either way you will love all the nice features we’ve added:

– Straps that allow it to hang from the handle bars of your stroller
– Smart hidden side pockets designed to keep your baby’s bottle upright at all times
– A soft and padded changing mat included within
- Pockets designated for diapers, wet tissues, keys, mobile phone, makeup, etc…
– Sized to easily hold your laptop
- High quality leather details
- Height 41cm, Width at bottom 35cm, Depth 15cm

About the Backpack Mini

For fashionable toddlers and Pre-School kids on the go. Perfect for those first little picnics, or for carrying important teddy bears to grandma’s house.

But most importantly, your next adventure will be in style! Height 28 cm Width 21 cm Volume 7 L

Includes a seat cushion in thermo material to keep your little one warm while resting.

– Thermo-pocket on the side to keep bottle warm/cold and upright
– Padded and adjustable straps
– Easy-release magnetic locks that keep straps from sliding of small shoulders
– Zip opening from top to bottom for fastest possible access to cookies and other content
– Genuine leather details

About the Hooded Towel

Wrap this adorable hooded towel around your baby after bath time to provide a perfect combination of function and relaxed comfort. Made with high quality absorbent terrycloth on one side and luxuriously soft velour on the other, it embraces you with coziness. Dimensions: 80x80cm


Baby Club ME reviews our products
Top Pick for Baby Shower gifts with Elli Junior 

You may remember that around this time last year, BCME’s founder Rio held her gorgeous bohemian baby shower here in Dubai. Baby Kai is now nine months old and is not only one of the cutest babies we’ve ever seen (we’re not biased, honest!) but is proving to be one super active, happy little boy.

As a new Mum, Rio now knows which items would make useful baby shower gifts through first-hand experience. She is also aware that some mummies to be will want these practical, must have items to be stylish and oh so adorable. With this in mind, Rio has picked her favourite items from Swedish design company Elli Junior, whose functional, innovative and incredibly cute products are available in the UAE. So if you’re attending a friend’s baby shower soon, have a look at the gift ideas below and make sure you take advantage of the special offer for BCME readers. Enjoy!

Baby Shower Gift Elli-Insta

Pacifier and Pacifier clips (Marble and Moon Balloon)

Baby Kai has been fiercely independent from the day he was born and has never really been into comforters, pacifiers and cuddly toys, much to mummy’s dismay. That said, I really wanted him to at least take to a pacifier for car journeys or naps.

Baby Shower Gifts With Elli Junior

The ONLY pacifier he loved was from Elli Junior; not a word of a lie, I tried so many! Not only does he love them, so do I! The designs are super cute and the pacifier clips are a great add-on, ensuring that the pacifier doesn’t go AWOL. These would make such a lovely practical and stylish gift for a mummy-to-be’s baby shower. My favourite designs are Marble and Moon Balloon.

Baby Shower Gifts With Elli Junior

Pacifiers, AED 65 and clips, AED 69.

Bamboo Muslin Blankets (Marble and Moon Balloon)

Every mum to-be should have muslins on her ‘to buy’ list. You can’t have enough in my opinion. My absolute favourite muslins have to be from Elli Junior. They are unbelievably soft to the touch and very gentle on a baby’s sensitive skin. Made from 100% pure organic cotton, they are not only super cosy, comfy and soft, they are gorgeous too. I used them to place under Kai when taking his daily photos. My favourites have to be the Marble and Moon Balloon designs, to match his favourite pacifiers above.

Baby Shower Gifts With Elli JuniorBaby Shower Gifts With Elli Junior

Muslin blankets, AED 225.

Baby Bib (Dot and Marble)

I was gifted a marble Elli Junior baby bib at my baby shower and love it now that we are baby led weaning! It’s large enough to protect his clothes and has a little fold at the bottom to catch any loose food. If I ever have another baby, a baby girl, I’m definitely buying Elli’s cute Dot bib.

 Baby Shower Gifts With Elli Junior

Bib, AED 102.

Playmat (Graphic Devotion)

It is said that babies, when first born up until five months of age, can only see in black and white. Therefore I personally avoided investing in any gaudy brightly coloured playmats until a lot later on. I’m not going to lie, the Elli Junior playmats are not cheap…but oh, aren’t they gorgeous!? They also won’t look out of place as a little rug in a pretty corner of a room once bubs is done with it. I’m loving the Graphic Devotion design in black and white.

Baby Shower Gifts With Elli Junior

Playmat, AED 550.

Organic Zip Up Pyjamas

Every first-time mummy whose baby has reached the crawling milestone knows what a nightmare it is getting their little one dressed for bedtime or at any time! Zip up PJ’s are a life and time saver! She may not realise it at the time of her baby shower, but the mummy-to-be will be thanking you later, believe me! 

Baby Shower Gifts With Elli Junior

Organic Pyjamas, AED 169. 


Frontline reviews our products 
Elli Junior, Making Our Children’s World A Prettier Place

If you are looking for little gems of cuteness for your kids, have a look at Elli Junior  now available here!

Elli Junior is a Swedish design company that creates functional and innovative baby products that live up to their motto of making “big differences for small people“.

They believe that the products we use in everyday baby life are more than simple necessities for an easier day. They tell us something about who we are. Personal style is not a question of age and we therefore strive to create fun and unique products that express a personality. Every baby essential all with a unique sense of style.


Millar and I teamed up with Elodie Details GCC for their first campaign and we just love our photos of us playing and running on the beach with the iconic backdrop of the 7 star Burj Al Arab.

Have a look at for all their goodies.

Elodie Details’ products are sold through retailers in 35 different countries on all 5 continents, from El Salvador to New Zeeland. 


 Medicated follower of fashion reviews our stroller
Elodie Details Stockholm Stroller

I first discovered Swedish children's design company Elodie Details when Ethan was a tiny baby.  Their products caught my eye.  I love the variety of items they sell.  When I first found them they stocked hats, gloves, stroller accessories, bottles, cups, dummies.  I have watched them grow over the last six years and I feel they have gone from strength to strength.  Today they have realised their dream to stock strollers of their own designing, a bedding range and beautiful homewears.

My relationship with Elodie Details is longstanding.  Not only have I bought many items from them over the years, they actually have the honor of providing my first "official" item for review!  Years back I reviewed one of their stroller bags.  The quality was stunning.

When ED brought out their range of Stockholm Strollers a couple of years ago, I was very excited.  I'm a real sucker for beautiful buggies, prams and strollers.  The Stockholm Stroller doesn't disappoint.  From a design perspective it is a delight.  It looks beautiful.  What I am very happy about as a parent is that not only is it beautiful, it is very much functional.

We were sent a Stockholm Stroller in Graphic Grace.  It will come as no surprise to most of you that I had fallen for this stroller.  I adore monochrome at the moment so I had been lusting after this stroller for a long time.

This is no basic stroller.  The features include:

- Extra large wheels (easier to push over uneven surfaces)
- Fully adjustable back rest (great for naps)
- Fully extendable "paparazzi" canopy/sunshade
- One handed back rest adjustment
- Folds up small & comes with a carry case (great for travel)
- Five point harness with shoulder pads
- Large easily accessible shopping basket
- Suitable from 6 months - 3 years (max weight 15kg)
- Lightweight

Elodie Details Stockholm Stroller Graphic Grace

We have been testing this stroller out for just over a month now.  I like to use items like this for quite a while before writing a review.  I like to test them out in a variety of situations.  

Elodie Details Stockholm Stroller Graphic Grace

We have taken it shopping, taken it on country walks, taken it on the school run, used it in sunshine, used it in the rain, used it for naps.

Elodie Details Stockholm Stroller Graphic Grace

I can say that after using it I find that:

- It is indeed lightweight.  It's easy to fold and lift.  Getting it in and out of our car boot is no issue.
- The backrest is very very easy to adjust.  I have experience of other strollers which were either very stiff when it came to backrest adjustment or were impossible to do with one hand (like OBABY).
- The big wheels provide a very smooth ride.
- The large canopy has become an essential for me.  I wouldn't buy a stroller that didn't have an extendable canopy.  Not only is it fantastic for keeping sun out of eyes, it's great in a surprise rain shower and fantastic for napping children.
- The zipped parent pocket on the back is very handy.  Great for mobiles, keys, snacks etc,
- The shopping bag is the most generous one I've seen in this type of stroller,  
- The stroller is easy to push.  The handle height is good.

Elodie Details Stockholm Stroller Graphic Grace

If I were to change anything, well, there wouldn't be much.  Being really picky I suppose it might be nice if the parent pocket were a touch bigger.  And maybe if the handles were adjustable.  The stroller doesn't come with a rain-cover as standard - Elodie Details also sell their own rain-covers which you can buy separately.  These rain-covers are something beautiful in their own right.  Perhaps it would be nice to provide a basic clear rain-cover with the strollers.  But it isn't essential.

Elodie Details Stockholm Stroller Graphic Grace

This is a high-end stroller.  It's not cheap and it isn't basic.  You do get what you pay for with these things I find.  What I love about this stroller is that whilst you get everything you could want from it, you also get to look like the coolest parent-kid combo in town.  I love when I can provide something my child loves and is functional but without compromising on my style.  After all, I'm the one who has to push this around!  I adore the fact you can buy heaps of matching accessories.